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LOEWE: PRESENT AND FUTURE OF SPANISH LUXURY
Antonio Ballester and Loewe come together to reinterpret the Manila Shawl in a new collection of silk scarves and shawls.
On 11 April the Loewe Gallery located at number 91 Passeig de Gràcia opened its doors. It is a 580m2 space created in collaboration with the audiovisual interior design producer Boolab. There, Loewe shows the excellence of its craftsmanship and reviews its history through some of its emblematic objects.
The Spanish brand’s history is distributed throughout the 5 levels that the interior of the gallery is divided into, each one with a different central theme.
The lower room has various silk scarves inspired by nature and Spanish tradition. They are the prints that have strengthened the brand’s reputation since 1846.The area also includes moving canvases that represent the choreography of two dancers in the air (a work by artist Daniel Wurtzel).
On the second level we can find a selection of archive works and a recreation of a 60s window-display created by designer José Pérez de Rozas, artistic designer at Loewe between 1943 and 1978.
One of Loewe’s undisputed emblems is the Amazona bag, which occupies the entire street-level floor. A bestseller since in it was first sold in the 70s.
On the next-to-last level we find a tree made from the various leathers and fabrics the brand has used. It takes up the whole space and it represents the past, present and future of the company.
The last level is designed for resting, reading and setting up temporary exhibitions. Since 16 May, the space has been occupied by an exhibition of works by Madrird-based artist Antonio Ballester (mainly pencil and oils on paper) and three-dimensional flowers that create an environment consistent with the style of his works.
Loewe, jointly with Ballester, have paid tribute to luxury “made in Spain” by creating a silk collection reinterpreting one of the most traditional elements of Spanish culture: the Manila Shawl. The vibrant colours and patterns inspired by nature characterise this small collection of scarves and shawls.
The exhibition will be open until 15 August and, for those of you who want to buy some of the pieces in the collection, they will be available in all Loewe stores around the world.
Once again, fashion and art have merged to delight us with a unique collection worthy of the most meticulous collector.
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M&M Brú. Editor of the mmbitsandpieces blog.
