New Versace for H&M Collection

When Margareta van den Bosch, Creative Advisor for H&M, announced a few months ago that the firm’s next Iconic Collection would carry Versace’s name, many people gasped and wondered what Gianni would think if he were still alive. Would a fashion icon of the 90s like him have consented to seeing his name in the windows of a low-cost clothing brand?

Now that the release date is near and the collection has already seen the light of day on the Internet , we have no doubt that, wherever you he may be, Gianni would be pleased with his sister Donatella’s work.It’s a love it or hate it affair, as it is with all of Versace’s collections, but it is clear that The Very Best of Versace for H&M is an accurate reflection of the bold and exuberant style that made Gianni Versace a legend in the world of fashion long before his murder.

The Versace for H&M collection brings back some of the brand’s iconic designs and articles such as gold, tacks, medusas, chains, Greek motifs and the legendary Versace prints with shocking combinations of shapes and colours that are used in trousers, shirts and handbags. A real tribute to a brand that was an icon of one of the most over-the-top periods in fashion history.

Versace joins the list of renowed designers who have created Iconic Collections for H&M such as Karl Lagerfeld, Stella McCartney, Viktor & Rolf and most recently Paris-based Lavin. In addition to the line for women, the collection includes men’s clothing, women’s accessories —watch out for the shoes and handbags!— and a small but appealing selection of home accessories.

‘The Very Best of Versace for H&M” will hit the H&M store in Passeig de Gràcia on November 17th. Ready to be the first in line?

H&M
Passeig de Gràcia 9
08002 Barcelona
+34 901 120 084
www.hm.com