The Brandery is Back
The contemporary urban fashion show is back in Barcelona with all sorts of artistic and cultural activities. 360º Fashion.
Lately I’ve been seeing a lot of fashionistas on the streets. They’re starting to pop up everywhere looking their absolute best. Now I know why. The Brandery is about open its doors in Barcelona and there is definitely something about it in the air.
It’s normal to feel the excitement everywhere. For many, The Brandery Winter is the best event to start this apocalyptic 2012. Troubles go away so easily when you can chat about fashion! And that’s exactly what we’re going to talk about: fashion. And music, design, conferences, workshops… An endless supply of fashion-realted activities courtesy of The Brandery. A strong offer just like one of them strong espressos that keep you awake for three days in a row. Well I never! Three days just like the three days that the show will be on.
This year’s main message is “Love Your Way”. I love it. It fits me like a glove, since I love matching and creating looks however I want. And although trends are important, we should not underestimate innovation and unique styles. The Brandery wants us to discover our own uniqueness and to express it through fashion.
As all of those who have already been will know, the showroom will again be divided into two areas: the Trade Show, which will host the brand tradeshow and is professionals-only, and Brandtown, a multidisciplinary space open to the public.
What can you find in Brandtown? First of all, good music. Thanks to the collaboration with Advanced Music (Sònar), the room will become a stage for live concerts. The Belgian group 2manydjs, Fangoria, Dorian, The Zombie Kids, Undo and Buenavista are the groups that will liven up the showroom.
Fashion will also make an appearance in its purest form. The Brandery Catwalk will deliver the show’s highlight: more than 40 brands will take to the catwalk. OnTheStoreFront (OTSF) will show us various window displays made by the most important design schools in Barcelona.
Lastly, the show will finish off with The Laundry, a laboratory of ideas where cool hunter, blogger and expert conferences will take place, as well as professional networking.
The show will be held on the 27th, 28th and 29th of January. It is the first time The Brandery opens on a weekend, something which all of us 9-to-5 workers greatly appreciate. Given the vast amounts of activities and events on offer, I’ll leave it up to you wether to go there or spend this weekend just like any other.
Me? I’ll be there for sure!
THE BRANDERY
Tradeshow (professional-only)
Friday and Saturday, 10:00–23:00
Sunday, 10:00–17:00
Pricing — 1 day: 30€ / 3 days: 50€
Brandtown (general public and professional visitors)
Friday and Saturday, 15:00–20:30. Concerts start at 20:30
Sunday, 15:00–20:00
Price — 1 day: 15€ / 3 days: 35€